WRANGLER THE HISTORY

We are in 1904 in downtown Greensboro in an attic rented above a grocery store by the company founded by C.C. Hudson, his brother Homer and two other colleagues. The four find themselves unemployed because the company they worked for has closed its doors and so they decide to open their own company called "Hudson Overall Company".

Starting from scratch is not easy but the four do not lose heart and having purchased some sewing machines from the factory where they previously worked, they gave life to their new adventure where they begin to produce work overalls. Right from the start, their products met with customer approval and work increased rapidly and so Hudson was forced to move the company to a place with more space available.

Legend has it that a group of railway workers gave Hudson a bell which, remaining exposed in the factory, was covered in blue denim dust and so in 1919 the name of the company changed and became " Blue Bell Overall Company". 

In 1926, Blue Bell merged with Big Ben Manufacturing Of Kentucky, however maintaining the name and headquarters in Greensboro.

In 1943 Blue Bell purchased the "Casey Jones Work-Clothes Company" and with it the right to use the Wrangler brand which until then had been used very rarely. 

In 1946 Blue Bell hired a famous Polish tailor named Bernard Lichtenstein (1893-1985) also known as "Rodeo Ben" who made clothes for cowboys. Thanks to his experience in the sector Bernard manages to develop resistant and comfortable jeans specifically for the rodeo world.  

The Wrangler brand thus came to life in 1947 in Greensboro, North Carolina. Born as a line of jeans dedicated to cowboys, this brand then became one of the oldest and most popular manufacturers of this sector in the world. 

In 1986 Blue Bell was absorbed by V.F. Corporation, thus determining the success of the Wrangler brand. About a decade after the acquisition it was estimated that one of every five pairs of jeans sold in America was a Wrangler.

The name Wrangler in English means brawler while in Western American it indicates the cowboy in action.

The first model of Wrangler jeans was the "11MWZ" with the zip followed by the "13MWZ" where 13 indicates the weight of the fabric expressed in ounces.

The original logo, strongly inspired by cowboys, sees the writing of the word Wrangler formed by a single cowboy lasso without any interruption. over the years the logo has then undergone numerous changes so much so that today it no longer seems to have anything to do with the originally generated logo. In the various collections that Wrangler presents, the logos that have followed are nevertheless recurrently re-proposed.

In our Wrangler collection you can find the best jeans for riding from the timeless Bootcut for women to the Greensboro for men and many other models such as regular, slim, texas and others. Wrangler jeans are also used for work given their resistance but they are iconic and beautiful enough to be worn on any occasion.